The Importance of Real-Time Record Linkage in the Online Marketing World

Real-time record linkage is the process of linking customer data records with marketing activity records in order to track and measure customer interactions with marketing channels. This information can be used to improve marketing efforts and optimize campaigns.

Some benefits of real-time record linkage include improved customer understanding, better targeting of marketing efforts, and more accurate measurement of brand performance. If you are looking for real time record linkage you can also visit this site tilotech.io 

  • Linking customer data records with marketing activity records enables marketers to:

  • Understand how customers interact with different marketing channels.

  • Segment customers based on their interests and behavior.

  • Identify which campaigns are working best for customers.

  • Measure the effectiveness of marketing campaigns.

When you're looking to improve your online marketing, one of the most important things you can do is establish real-time record linkage. This means linking all your different marketing channels together so that you can track how each one is performing. When you have a clear understanding of what's working and what's not, you can make changes quickly and ensure that your campaigns are running as smoothly as possible.

The importance of real-time record linkage in the online marketing world cannot be overstated. By linking real-time activity to historical data, marketers are able to make more informed decisions about where and how to allocate their resources.